What Southern African airlines need to compete – expert


To be competitive, Southern African airlines – and the destinations and economies they serve – must differentiate themselves through excellent customer service, efficiencies and value-for-money travel, trade and tourism propositions.

This was the message from Chris Zweigenthal, CEO of the Airlines Association of Southern Africa’s (AASA) at the opening of its 48th Annual General Assembly taking place in Zambia this week.

More than 200 airline industry leaders and government officials are meeting to discuss responses to various threats to the competitiveness and sustainability of carriers in the Southern African Development Community (SADC) region.

Challenges include global, regional and local political uncertainty; market turbulence; and rising costs which take their…

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