What Multinationals Need to Do to Succeed in Africa


Executive Summary

Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and a billion-person, urbanizing consumer market whose spending outstrips that of India. Companies that succeed in Africa, like SABMiller, have the imagination to see Africa’s unmet needs as opportunities for growth, and the long-term commitment required to build businesses of meaningful scale. Their innovations and investments also create real social impact by providing products that were previously unavailable, boosting productivity and growth, and creating large numbers of jobs.

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Africa shows every sign of being the world’s next big growth…

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