UK Data firm, Cambridge Analytica played roles in multiple African elections


Long before its controversial roles in the 2016 Brexit vote and U.S. presidential election, Cambridge Analytica influenced elections in Africa.

The data mining company, under fire for its alleged use of 50 million Facebook accounts to shape campaign messages for then-candidate Donald Trump, also played a role in elections in Kenya and Nigeria, according to new reports.

Kenya President Uhuru Kenyatta and his deputy William Ruto display their election victory certificates last year 

The company’s first involvement in Africa dates to the general election in South Africa in 1994. That election marked the end of the apartheid era and the ascent of Nelson Mandela to the presidency.

Widespread violence and deep-seated societal fractures had put the elections in jeopardy, Martin Plaut, a journalist…

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