This massively successful South African start-up may list in the US next year


Pieter de Villiers, CEO of Clickatell

  • South African start-up Clickatell is considering listing in the US next year to help finance its break-neck expansion.
  • The company helps businesses communicate with their clients via SMS and Whatsapp.
  • Last year, it delivered 3 billion cellphone messages across Africa.

In 2000, Cape Town optometrist Pieter de Villiers and his twin brother Casper, along with two other South Africans, founded a start-up called Clickatell.

The company helped businesses communicate with their clients via SMS messages. Clickatell since partnered with WhatsApp, and creates mobile solutions for a range of companies.  With the United Bank of Africa, Clickatell recently enabled the first “chat banking” service via WhatsApp in Nigeria this year. Absa also partnered…

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