The challenges of pan-African media coverage

A good example is Beyoncé’s Coachella performance, which was reported by almost all media outlets in Africa, including Kenya, and Yemi Alade’s European tour, which barely got a mention. This kind of selective reporting, which is often a regurgitation of international content floating on the Internet, results in the devaluation of African artist, which in turn hampers the pan-African music market.  

In the end, African artists don’t get enough traction to secure bookings, and with media playing a critical role in the entertainment industry, audiences are not exposed to some of the best talent in Africa. No wonder so many African musicians find success in the US and Europe while they’re shunned at home.

In the 1950s and 1960s, the civil rights movements in the West stimulated a wave…

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