SportsMax and Digicel land World Cup rights in Caribbean


Broadcasters agree sublicensing deal with DirecTV for coverage of flagship soccer tournament.

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Pay-TV broadcaster SportsMax and telco Digicel have picked up rights in the Caribbean to this summer’s Fifa World Cup through a sublicensing deal with pan-regional network DirecTV.

The agreement, which covers 22 countries, includes English and Spanish language media rights to all 64 matches from the flagship international soccer tournament in Russia, which takes place from 14th June to 15th July.   

The deal follows similar arrangements for the 2006, 2010 and 2014 editions of the competition, ensuring that coverage will be broadcast in the region on a combination of free-to-air TV, broadband, pay-TV, radio and mobile.

In addition to live coverage of matches,…

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