SportPesa shines bright at top African sports awards fete

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For the third year in a row, SportPesa emerged top in Africa’s prestigious sports award held in Johannesburg, South Africa.

The sports betting firm won in all the categories it was nominated in.

SportPesa, which was shortlisted in two of the 18 categories at the 2018 Sports Industry Awards held at the Sandton Convention Centre, took home the Best African Sponsorship Award for Everton in Tanzania. The leading gaming firm also beat DStv’s SuperSport to clinch the top honour in the Best Pan African Campaign for the Everton in Tanzania tour in July 2017. It was Everton’s maiden tour of East Africa.

The win comes slightly over a year since SportPesa launched in Tanzania. The bookmaker’s partnership with English Premier League Club Everton sealed in May…

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