South African Tourism aims to literally DRIVE bookings

South African Tourism has launched its latest out of home advertising campaign across four major cities in the UK to inspire consumers to book the holiday of a lifetime to South Africa.

In partnership with KLM Royal Dutch Airlines, more than 100 taxis, emblazoned with striking imagery of South Africa’s iconic wildlife, will be driving around Newcastle, Manchester, Birmingham, and London to promote one of the country’s most sought-after and awe-inspiring holiday experiences – spotting the ‘Big Five’ on safari.

The campaign, which will run throughout April 2018, will also highlight KLM’s daily service to Johannesburg via Amsterdam from Newcastle, Manchester, Birmingham and London. From Johannesburg, holidaymakers are within easy reach of many of South Africa’s game reserves, which…

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