South African consumers save billions in loyalty programme rewards


CAPE TOWN – South 
African consumers have saved billions of rands in loyalty programme rewards offered and are increasingly taking advantage of their reward points given the country’s tough economic climate, which is having an impact on consumer goods including fuel, electricity and
food.

According to Clicks customer marketing executive, Heloise Janse Van Rensburg, the Clicks ClubCard loyalty programme, one of the oldest, which was introduced in 1995, was doing exceptionally well, especially given the tough economic climate the retailer was trading in.

Janse Van Rensburg said this speaks to how the retailer’s ClubCard
customers valued their cashback rewards.

“Our Clicks ClubCard has 7.5 million active members.We
provide simple, easy rewards that are accessible and…

Read More


320ro
  • 1
    Share

Comments

comments