South African consumers ‘duped’ on #BlackFriday

23/11/2018. Crowds pushing their way into the Shoprite inSoshanguve Crossing for the Black Friday specials.
Picture: Oupa Mokoena/African News Agency (ANA)

frican shoppers made the most of discounts offered by retailers on Black Friday, with TVs, toilet papers, nappies flying off the shelves.

But experts quickly described the discounts as ingenuine.

Brand and marketing expert, Chris Moerdyk said despite the euphoria, discounts offered in South Africa were not as massive as those in the US where the Black Friday concept originated.

Moerdyk said prices remained on the high with Cyber Monday – which is directed at online shoppers – not expected to make much of a difference when it starts.

Moerdyk said, 
“Unfortunately, South African consumers are being duped,”…

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