South African company apologises for sexist beer campaign

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Vale Bru

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The company says it takes full “accountability for our actions and we plan on making things right”

A South African company has apologised for the branding of its new range of craft beers, which sparked an outcry, especially among women.

Vale Bru ran a marketing campaign for the beers with names such as Filthy Brunette‚ Easy Blonde‚ Raven Porra and Ripe Redhead.

Easy Blonde came with the tagline: “All your friends have already had her”.

After being criticised for being sexist, the company promised to remove the labels and names.

The social media campaign advertised Filthy…

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