South African beer company apologises for ‘sexist’ branding on new craft range


A South African company has issued an apology after it was heavily chastised for its “sexist” and “misogynistic” beer marketing campaign.

Vale, a clothing retailer from Edenvale, Gauteng, recently released a new collection of craft beers.

The Vale Bru range included a variety of beers with names that crudely referred to women, such as “Filthy Brunette”, “Easy Blonde” and “Ripe Redhead”.

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