Saint Lucia wins top CTO social media award


Press Release:-  It’s official! Saint Lucia produced the best social media marketing campaign in the Caribbean in 2018! The recognition came at the Caribbean Tourism Organisation’s (CTO) travel media awards gala dinner on June 7, 2018 in New York City, as part of Caribbean Week.

The island received the award for Best Social Media campaign in the “Up the Social Ladder” category for its “Let Her Inspire You” promotion. It aimed to increase awareness of Saint Lucia in Canada, the United States and the UK through a social media campaign to boost online traffic, social media followers and bookings in 2018.

Receiving the award on behalf of Saint Lucia were Minister for Tourism, Hon. Dominic Fedee; STLA Executive Chairperson, Agnes Francis; and Chief Communications Officer, Clinton Reynolds….

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