Royal Caribbean Ultimate Family Suite: photos


The Ultimate Family Suite can hold up to eight people.SBW-Photo via Royal Caribbean


Three years ago, Royal Caribbean set out to double its earnings and increase its return on invested capital. Part of the strategy CEO Michael Bayley followed to achieve that goal involved upgrading the cruise line’s high-end offerings and raising their prices. If he made them attractive enough to customers, Bayley figured, they’d be happy to pay a premium. 

“People are perfectly happy to pay for a product that they perceive as being of value, and we just elevated that perception of value and we elevated the price,” he said in an interview with Business Insider.

The Ultimate Family Suite may be the centerpiece of that strategy. The two-level, 1,346-square-foot suite is Royal…

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