Royal Caribbean out to woo millennials and Asians, Companies & Markets

Sat, Oct 20, 2018 – 5:50 AM


MILLENNIAL travellers the world over commonly have the idea that cruise holidays are for retirees and families with young children, but international cruise line Royal Caribbean International is keen on changing that perception.

Angie Stephen, its managing director for the Asia-Pacific, tells The Business Times: “We are trying to change the way cruising is viewed, trying to break the mould and push the boundaries on what millennial travellers can expect on cruise ships through new innovations to provide the best holiday experience for all of our guests.”

To capture millennials, Royal Caribbean invested US$120 million refurbishing the 15-year-old Miami-based Mariner of the Seas, with more rides and activities suited to younger adults and thrill-seekers.

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