Report: African Americans Shifting From Media Consumers to Creators

Nielsen released its eighth annual Black Digital Lives report Thursday at the Congressional Black Caucus Annual Legislative Conference, detailing the impact and influence that black America has on consumerism and mainstream culture.

According to Neilsen’s From Consumers to Creators: The Digital Lives of Black Consumers report, more than half of African Americans (54%) have lived their entire lives in the digital age. As a result, these young digital natives are not just consuming media in mass, they’re creating it.

“The breadth of black America’s digital footprint has grown exponentially with the rise of smartphone technology and increased access to new mediums for content exchange,” said Kimberly Bryant, founder of Black Girls Code and a Nielsen External Advisory Council…

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