PSA aimed at African Americans highlights kidney disease and organ donation


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The Big Ask: The Big Give, Tracy McKibben & Dr. Velma Scantlebury-White, MD

April is National Donate Life Month and National Minority Health Month and the New York-based National Kidney Foundation recently released a public-service announcement targeted to African- Americans to foster awareness of kidney disease and organ donation.

The 60-second PSA features two prominent African-American women involved in fighting kidney disease: Kidney transplant surgeon, Velma Scantlebury-White, M.D., America’s first African-American, female, transplant surgeon, and New York business executive Tracy McKibben, who donated a kidney to her mother. There is also a four-minute video featuring McKibben and Scantlebury-White.

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