Pirates of the Caribbean: When Bad Buzz Turns Out to Be False


The moviegoing landscape is absolutely awash in “buzz.” Good buzz, bad buzz, Oscar buzz, career-ending buzz. It’s a beehive out there, and while the advent of the internet and social media has made the “Did you hear this?” conversation absolutely never-ending, the industry has pretty much never not been flooded with early word-of-mouth. Indeed, Pirates of the Caribbean: The Curse of the Black Pearl opened in theaters 15 years ago today, and the conversation surrounding Disney’s theme park adaptation was anything but hopeful.

But the first Pirates of the Caribbean film also stands as a great reminder that bad buzz doesn’t always mean a movie is destined for failure. In fact, bad buzz can be completely false—a poor game of telephone that fuels…

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