Nielsen Examines Digital Habits, Impact of Black Consumers |


African-American consumers are enjoying a remarkable period of influence, cultural expression and entrepreneurship that is manifesting digitally and trending mainstream, according to global researcher Nielsen.

With the highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control, African Americans are leveraging digital platforms and technology to move from consumers to creators of platforms, products, content and financial ecosystems.

“African Americans are leveraging innovations in technology and social platforms to level the playing field and get ahead in a marketplace unencumbered by corporate barriers to entry,” said Cheryl Grace, Nielsen senior vice president of U.S. strategic community alliances and consumer…

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