New technology helps companies break into African markets – BusinessGhana News


Fraym’s groundbreaking report uses geospatial data to identify, locate, and reach 330 million people with purchasing power.

Organizations have reported on the growing African middle class for almost a decade. However, no one has provided the recipe to unlock the potential that lies within them.

Until now.

 

Fraym’s groundbreaking report, Finding the Dynamic African Consumer Class, uses geospatial data to identify, locate, and reach 330 million valuable African consumers — with precision down to 1×1 square kilometers.

The authors of this report worked in the White House, at the African Union, the African Development Bank, the U.S. State Department, the World Bank, and the U.S Treasury advising leaders on economics, development finance, and African political and security issues. In…

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