New research shows blood pressure treatment effectiveness is better in barbershops — Quartz

A sense of community is crucial to thriving as a human, so much so that it could be the most important component in an emerging concept for saving lives.

Research out of California suggests doctors have stumbled on an effective new way to improve the heart health of African American men. By pairing pharmacists with barbershops, doctors found they could make a dent in a public health problem that often leads to heart attacks and strokes. By going into spaces where people felt at ease, doctors found patients were more receptive to testing and treatment for high blood pressure.

“Barbershops are a uniquely popular meeting place for African-American men,” Cedars-Sinai Medical Center cardiologist Ronald Victor told the Associated Press. “It almost has a social club feel to it, a…

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