Mobile demand transforms Jamaican tourism


MONTEGO BAY, Jamaica — The use of internet and mobile devices as platforms to shop and purchase travel products is rapidly increasing and has transformed the Jamaican tourism industry.

According to the Expedia Group, its mobile booking platforms report a spike in mobile demand during January-June 2018, when compared to the previous year, to the following Jamaican destinations:

• Ocho Rios, over 10 percent growth from US travelers
• Negril, over 20 percent growth from US travelers
• Negril, nearly 40 percent growth from Canadian travelers
• Kingston, nearly 10 percent growth from US travelers

The top inbound mobile demand penetration markets in the Caribbean were the United States, with almost 90 percent growth YoY; the United Kingdom, with more than 100 percent…

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