Marrakech is an African hospitality hot spot | Travel News

Based on H1 2018 figures from STR, Marrakech has emerged as a standout performer among key African cities.

In the first half of 2018, Marrakech’s ADR (average daily rate) increased 40.7% to US$195. Despite this considerable rate growth, the market also recorded a 12.3% increase in occupancy. In terms of RevPAR (revenue per available room), a technical measure used by hotel investors and operators because it takes in to account how full a hotel is, Marrakech saw a 58.0% increase to US$124.

Thomas Emanuel expert in business development said: “Due to its proximity to markets where security concerns have hindered tourism business, Morocco’s hotel performance has suffered in recent years. As consumer confidence is returning to…

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