Listeria Monocytogenes: South African business’s dirty little secret


People’s feelings about a company govern the extent to which they’ll “forgive” its transgressions.

On Monday 5 March 2018 the CEO of Tiger Brands, Lawrence MacDougall, spent an hour insisting its subsidiary, Enterprise, was not responsible for the listeriosis outbreak that claimed 180 lives. Yet by 15:00, the business’s market capitalisation had fallen by R5.7-billion and the share price by 7.9% to R391.47.

People’s feelings about a company govern the extent to which they’ll “forgive” its transgressions. The Facebook post of a man from Kimberley cataloguing Tiger Brands’ sins — which included bread price-fixing and carcinogens in Tastic rice — was typical of a growing public outcry against the accounting and operational “irregularities” that big businesses like…

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