Immerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes of Locals – Adweek


After cruising to Alaska last year to sample some local color, MullenLowe’s series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing the vibrant diversity of the island’s culture and people.

Here’s a brief teaser that previews the campaign’s different stories, which are told at length in separate, longer videos:

Shot documentary-style by director Clay Jeter of Chef’s Table fame, the 5-minute films use quiet storytelling and sweeping visuals to focus on Cubans striving to make their dreams real and, by extension, transform their communities in positive ways.

Such tales transcend the pretty pictures and sumptuous scenery frequently offered in travel campaigns. As you get to know these people, Cuba itself comes alive in…

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