Ikea unveils African designers range from Senegal, Egypt, Ivory Coast, South Africa; Överallt — Quartz


The world will finally get to see the results of what happens when Ikea taps into the “creative explosion” in Africa right now.

Just over a year ago, Ikea recruited some of Africa’s top designers to create a unique line. This month, Ikea offered the first glimpse of that collaboration, known as Överallt, which mean “everywhere” in Swedish. The range includes armchairs, textiles, benches and tableware.

At Design Indaba in Cape Town last year, Ikea built a simple house in the expo area where designers began working on their pieces and travelled back and forth to Sweden over the last year to complete them. The designers who got to work with Ikea were clear about the opportunity of bringing their work to a new customer base.

“Every designer wants to spread their message all over…

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