HR can unlock stronger Caribbean tourism identity, says brand expert


 Share This On:

(PRESS RELEASE) – A more globally competitive Caribbean tourism brand and stronger industry await if the power of human resource management is harnessed to enhance branding.

That is the key message that Ron Johnson, the managing director of Blueprint Creative, Barbados, will deliver during the Caribbean Tourism Organization (CTO)’s 9th Tourism Human Resources Conference in the Cayman Islands from 28-30 November, 2018.

The conference will be held under the theme ‘Building a Resilient, High-performing and Sustainable Caribbean Tourism Workforce for Global Competitiveness’.

Johnson will present a masterclass on ‘Branding and HR Sitting in a Tree’ on Friday 30 November.

“Taking an approach that branding starts on the inside of the organisation – not the outside – and…

Read More


320ro

Comments

comments