How Two Brothers Launched a Culturally Responsive Business School To Increase Black Wealth


After Lawrence Watkins helped his brother Boyce Watkins, Ph.D., a leading financial scholar and economist, launch a successful speaking career, the two joined forces again to create The Black Business School.

“We combined the best parts and removed the worst parts of our collective business school experience as both a professor and student,” said Lawrence Watkins. Our goal is to help African Americans obtain a culturally relevant, yet practical education in all things wealth building at a price they can afford. As of today, we’ve had over 56,000 students who have either registered for our free or paid courses on the platform.”

Black Enterprise caught up with Watkins to learn more.

 In comparison to attending a traditional college, what’s the value that the Black Business…

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