Fresco y Más targets Caribbean shoppers

Southeastern Grocers Inc. has made expansion of its Fresco y Más stores a growth focus, and the Latino banner now aims to broaden the customer base with its latest store.

The new Fresco y Más due to open on Dec. 5, in Lauderhill, Fla., will be the chain’s 26th location and its first to emphasize products for Caribbean customers, Southeastern Grocers said Monday.

Along with traditional Hispanic offerings, the Lauderhill store will serve up a wider array of items catering to Caribbean tastes, such as more fresh seafood; islander produce and specialty meat cuts; an extensive selection of Caribbean seasonings, spices, snacks and beverages; and a hot food section with popular Caribbean foods.

The new store’s produce area will offer an expanded…

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