FCCA commits to multi-year Caribbean marketing strategy

The Florida-Caribbean Cruise Association is going to continue its ‘Caribbean is Open’/’Caribbean for Everyone’ campaign with new tiered levels so destinations and stakeholders can share their message while presenting a united front.

Increased cruise bookings

Begun in September 2017 to show the Caribbean was ready to receive tourists following a series of devastating hurricanes, the campaign has generated more than 5.77bn impressions and led to a measurable improvement in Caribbean cruise bookings.

‘We could not be prouder of the campaign’s results so far, especially knowing what they represent for tourism, the lifeblood of Caribbean destinations’ economies,’ FCCA president Michele Paige said. ‘That is why we are so honored to not only commit to this initiative for a number of years, but also…

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