Diversity Lacking at CMO Level


People of color account for only 13 percent of professionals in top marketing roles at major U.S. companies today, according to a new report from marketing trade group the Association of National Advertisers.

The findings come as part of the ANA’s first annual “CMO scorecard,” an exercise that surveyed chief marketing officers (or an equivalent role) at each of the ad group’s member companies in a bid to gauge organizations’ progress in terms of gender and ethnic diversity at the senior marketing level.


The survey’s findings, which examined industries including banking and financial services, food and beverage, technology, sports and entertainment and consumer packaged goods, suggests that while U.S. companies appear to have taken great strides in terms of gender…

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