Creative Africa Brings Content Boom to Cannes – Variety

Following on the heels of its successful MipTV debut in 2017, the Creative Africa pavilion will return to Cannes this week, offering production companies, distributors, sales agents, and broadcasters from around the world a gateway to the rapidly growing African TV market.

Created to help bridge the gap between African TV players and their global counterparts, the pavilion will host more than 60 African delegates on the main exhibition floor of the Palais des Festivals.

“Mip is a huge market, and we find that [companies from] emerging countries…need help to be noticed,” says Ted Baracos, Reed Midem’s market development director. For newcomers attending their first international market, “they tend to get lost.”

The pavilion will include a lounge open to all Creative Africa…

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