Commentary: Tourism Matters: It seems almost incomprehensible


Adrian Loveridge has spent 46 years in the tourism industry across 67 countries, as a travel agent, tour director, tour operator and for the last 24 years as a small hotel owner on Barbados. He served as a director of the Barbados Hotel and Tourism Association, and as chairman of the Marketing Committee. He also served as a director of the Barbados Tourism Authority and is a frequent writer on tourism

By Adrian Loveridge

It seems almost incomprehensible that a simple impromptu idea, fashioned just ten years ago, has grown into a company that is now estimated at being worth US$31 billion or a higher valuation than Expedia, Hilton or American Airlines.

From the conception days of buying three air mattresses to place on the floor in a loft room to help offset their rental…

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