Commentary: Tourism Matters: Are we missing out?

Adrian Loveridge has spent 46 years in the tourism industry across 67 countries, as a travel agent, tour director, tour operator and for the last 24 years as a small hotel owner on Barbados. He served as a director of the Barbados Hotel and Tourism Association, and as chairman of the Marketing Committee. He also served as a director of the Barbados Tourism Authority and is a frequent writer on tourism

By Adrian Loveridge

The global wellness industry grew by 12.8 percent in the last two years, from US$3.7 trillion in 2015 to US$4.2 trillion in 2017, according to a recent report by Global Wellness Economy Monitor released by the non-profit Global Wellness Institute (GWI).

At a recent conference held in St Eustatius, founder of the marketing and business development consultants,…

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