Commentary: The View from Europe: Artificial intelligence will change the nature of Caribbean tourism

David Jessop is a consultant to the Caribbean Council and can be contacted at Previous columns can be found at

By David Jessop

Among the extraordinary technological advances that will take place globally over the next decade, the most potent for the Caribbean may be artificial intelligence (AI).

This is because its rapid introduction into almost every commercial aspect of tourism means that it will change fundamentally the relationship between visitors, destinations and profitability.

AI is fast becoming a pervasive business tool for those who sell travel, vacations, and services to visitors.

Through the advanced use of logic, it is enabling industry providers to learn in detail about a client’s preferences by…

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