Changing The African Narrative One Story At A Time: Idia Aisien Launches NGO The Idia Project


ARISE TV News Anchor, model, and philanthropist, Idia Aisien, has officially launched an NGO that is especially close to her heart – the International Development Initiative in Africa (IDIA).

Many people know Idia as the glamorous personality on their TV screens, but what few know is that she has always been passionate about giving back to the continent, and has been doing so for many years, albeit, silently.
However, she has now decided to officially launch the NGO because she desires to effect change on a massive, sustainable scale.

The IDIA Project was founded based on the premise that more people have access to various media channels; and viewer engagement online is growing rapidly. However, most of the content is negative—depicting natural disasters, political instability, recession and…

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