Caribbean’s New Marketing Campaign Is Launching Ahead of 2018 Hurricane Season – Skift


Hurricanes Irma, Maria, and Jose may have struck parts of the Caribbean last year causing widespread devastation, but a new tourism campaign expected to launch by July has a strong message: the Caribbean won’t be washed away.

The campaign will focus on which islands, hotels, resorts, and attractions are operational, communicate timelines for re-openings and renovations, and spread general awareness of the Caribbean.

To brace against impact from future acts from Mother Nature, the region’s tourism officials are also launching a long-term tourism marketing fund for when destructive storms hit.

The Caribbean Hotel & Tourism Association, which is organizing the fund with the Caribbean Tourism Organization, estimates that about 65 percent of hotels and resorts on the British Virgin Islands are…

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