Caribbean Rum resurgence: ‘Hellish liquor’ to premium product

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Rum has a long history of production in the Caribbean, dating back to the 17th Century

Long the poison of brutish pirates and drunken sailors, rum was traditionally a cheap booze imbibed far less for its flavour than its heady effect.

Today lust for the liquor has never been so potent, and it is a taste for premium brands that is leading the charge, say manufacturers in the Caribbean who are reporting increasing sales in top-shelf varieties.

“People now recognise there’s more to rum than something to mix with cola; it’s being taken seriously,” says Graham Williams, director of…

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