Carib apologises for ‘hit them for 6’ advertisement


Carib Brewery has issued an apology for a recent social media advertisement which called on men harassed by their wives/girlfriends to ‘hit them for six’, saying it does not condone domestic violence of any sort. 

The company, which is known for its quirky and clever social media campaigns, said in a social media post on Wednesday that the hurt caused to the public is regrettable.

The advertisement was shared in a bid to promote the 2018 Caribbean Premier League which is happening this month.

 

 

The company received backlash earlier this week after the post was made as some found it to be offensive and dangerous.

The post was removed, but not before many were able to capture and record the images, which went viral on social media. 

A CPL representative said to Loop, “we are…

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