Boost in tourism marketing reaps big rewards for Grenada

Tourism is booming on the island of Grenada.

The southerly island is making a quiet noise on the tourism front, racking up awards and attention from international travellers.

In 2017 the island won the title of Best Caribbean Destination from the Caribbean Travel Journal and in January 2018, boasted a 30 percent increase in total arrivals over the same period last year with 100, 654 visitors. All visitor categories reflected an increase including Stay over (13, 815) up by 13 percent, Cruise (82,797) up by 37 percent and Yachting (4,042) up by 43 percent.

All of this is a result of the work being done by the Grenada Tourism Authority.

“The strategy is to market the destination,” said Patricia Maher, CEO of the GTA, during an interview with Loop. 

“Grenada is an amazing place, it has…

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