Beyonce, Theresa May, Michelle Obama get into African fashion — Quartz Africa


Everything Beyonce touches turns to gold, or at the very least profit. So when the megastar wore an African designer—twice!—she cemented the international status of a local brand.

Beyonce was first spotted in a monochrome geometric coat by South Africa-based design house Kisua in 2014. The coat sold out immediately.

The brand clearly appealed to her because she donned a skirt and top from Kisua just months later, causing another publicity stir for Kisua.  

 

When Beyonce’s stylist first contacted Kisua, its founder Samuel Mensah and his team thought it was a joke and didn’t respond for over a week. But, when he verified the request, Mensah an economist by profession, quickly spotted an opportunity. They’ve since created the Beyonce Edit, making it easier for customers to shop the…

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