AB Inbev: South Africa’s hops could become its ‘next wine’

Hops from South Africa’s Western Cape are sought after by craft brewers around the world.

It’s almost impossible to grow hops in South Africa. The hot, dry climate is a killer.

But some of the beer-loving nation’s farmers are beating the odds and rapidly cultivating a reputation as suppliers of the highly flavored varieties that craft brewers need.

The prospects are so good that Anheuser-Busch InBev (BUD), the world’s biggest brewer, believes the country could become a net exporter of the flowers by 2021.

“We believe hops can be the next wine from South Africa,” said John Rogers, director of raw material procurement and agricultural development for Africa at AB InBev.

South Africa is currently the 7th largest wine producer in the world, according to the International Organization…

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